Swatch has won a legal battle with Apple over its ‘Tick Different’ slogan. Apple had objected to the Swiss watch company’s use of the slogan, which Swatch used to promote its NFC-enabled ...

The Apple logo is a bitten apple, but it didn't start out that way. Go inside the history of the iconic company symbol, created by Rob Janoff.

Apple is taking Swatch to court after the Swiss watchmaker used the slogan ‘Tick different’ to promote its NFC-enabled watch. Apple is arguing that the slogan unfairly trades on its own ...

According to new rumors, Apple could be repositioning the logo on the back of the iPhone 17 Pro – and while that’s not world-changing on its own, I think it says something about where Cupertino’s ...

Not only are we expecting the addition of a brand new, super-thin iPhone 17 'Air', but the iPhone 17 Pro is set to feature the bulkiest camera array we've ever seen. And if recent reports are anything ...

“This is 7” — Apple’s new iPhone 7 slogan might raise eyebrows and perk up some ears for Cantonese speakers in Hong Kong, and not for the reasons Apple’s marketing department intended ...

The Jazz are so committed to their fire sale, Apple thought it could steal their marketing slogan for free. Normally, there would be nothing noteworthy about Apple having a new "hashflag," the ...

Apple filed a trademark lawsuit against Swatch back in April 2017 over the Swiss firm's use of the words "Tick different" as part of its Bellamy watch campaign.

Despite their massive staff of creatives and millions spent in advertising, could Apple actually be stealing slogans from street artists to sell phones? New York-based artist James De La Vega says ...