The video, which teaches students how to convince their parents that it's worth paying for a Mac, was set to private on YouTube shortly after its debut.

Apple's annual holiday commercial featured the AirPods Pro 2 in a heartwarming family scene. An image of Apple's AirPods Pro 2, which come with hearing health features.

The bloc’s antitrust regulators ordered it to remove commercial barriers to sending customers outside the store. Apple said ...

The year is 1984. It’s Super Bowl Sunday and you turn on the TV to see a procession of stern men marching through a tunnel. No, it’s not the Los Angeles Raiders.It’s the most important Super Bowl ...

Apple's film strategy has focused on prestige and specialty titles, which has worked during awards season. Read what AAPL ...

The Brief. Apple’s "1984" Macintosh commercial aired during the Super Bowl that year and is still widely considered one of the best commercials of all time.

The commercial release of the first-gen Apple Glasses might trail by several months after the official reveal. Don't Miss: Today’s deals: Nintendo Switch games, $5 smart plugs, ...

Apple took a challenge against EU regulators to Europe's second highest court today after they fined it €500m earlier this ...

The success of the Macintosh commercial, according to Stubley, prompted other companies to spend bigger on their own Super Bowl advertising. “Post-1984 there was a lot of money to go around ...

It’s the most important Super Bowl commercial of all time. Apple’s iconic Macintosh advert, simply called “1984” and based on George’s Orwell’s novel of the same name, featured a ...