The foundation of Apple’s brand equity is its promise to deliver a delightful user experience to consumers. Less than stellar consumer reviews on a number of applications from MobileMe to Apple ...

I need to figure out AAPL's cost of equity, which will be the discount rate for my DCF model. Based on the capital-asset pricing model [CAPM], Apple's cost of equity is 10.43%.

According to the most recent Apple 10K filing with the SEC, the company claims $5.7 billion in “goodwill,” an intangible that forms the core of Apple’s estimated $170 billion in brand equity.

BrandDynamics tracks the same three brand equity metrics -- Meaningful, Different and Salient -- and finds the long-term equity of Apple in the US to be as strong as ever. Less disaster averted, more ...

Millward Brown’s full report on its 10th annual brand equity ranking sheds light on why Apple regained its #1 ranking from Google.The company bases its rankings on the perceptions of more than 3 ...

Apple has retained the title of the world’s most valuable brand following a 35% increase to US$355.1 billion – the highest brand value ever recorded in the Brand Finance Global 500 ranking.

Why Achieving Positive Brand Equity Is Half The Job And Maintaining It Is The Other. Teradata says that the biggest challenge facing CMOs this year is building, measuring and maintaining brand equity.

Brand equity has a direct effect on sales volume because consumers gravitate toward products with great reputations. For example, when Apple releases a new product, customers line up around the ...

Apple’s brand is certainly among the most valuable and recognizable in the world. Apple also happens to be the most valuable company on earth, worth around $1.9 trillion at the time I’m ...

Apple saw a staggering brand value rise of 74% to $516.6bn, supported by its ability to maintain a premium pricing strategy and strong brand equity. Apple maintains a strong BSI score of 86.5 out ...

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