The foundation of Apple’s brand equity is its promise to deliver a delightful user experience to consumers. Less than stellar consumer reviews on a number of applications from MobileMe to Apple ...

Steve Jobs’s Dumb Mistake Might Clobber Apple’s Brand Equity Steve Jobs treated content as if it were software, a decision that’s now coming back to bite the consumer.

Without delving into the details, Apple's financial performance may appear solid, with consistent improvements in profitability. However, the company's brand power remains its sole growth driver ...

Learn how both positive and negative brand equity affects profit margins by influencing profit per customer, sales volume and customer retention.

Use survey data to effectively learn all there is to know about your customers' hopes, dreams and desires and how your brand aligns with those, and they will come running.

Apple has retained the title of the world’s most valuable brand following a 35% increase to US$355.1 billion – the highest brand value ever recorded in the Brand Finance Global 500 ranking.

BrandDynamics tracks the same three brand equity metrics -- Meaningful, Different and Salient -- and finds the long-term equity of Apple in the US to be as strong as ever. Less disaster averted, more ...

Apple to open its AI models to developers: Report Apple Intelligence - the company's own set of AI features, including capabilities such as rewriting emails, summarizing notifications and editing ...

Apple Just Did the 1 Thing No Brand Should Ever Do For years, the company represented the underdog. Now it’s firmly on the other side.

Kim Kardashian has tapped former Apple retail boss Angela Ahrendts for a key role at her private equity firm SKKY Partners.

Apple: Most valuable tech brand Apple saw a staggering brand value rise of 74% to $516.6bn, supported by its ability to maintain a premium pricing strategy and strong brand equity.

Strategy and brand consultant and D&AD Strategy Masterclass trainer Uri Baruchin shatters the illusion that Apple has always been cool, charting its messy evolution into the brand we know today.