'Apple’s new iPhone SE will kick off a pivotal year for its smartphone lineup,' he said in his Power On newsletter. '[iPhone SE 4] will modernize its lower-cost model in a bid to spur growth and ...

This brings me to the final conclusion: If you buy $10,000 worth of Apple shares today, you won't become a millionaire in 10 ...

The main advantages to buying Apple products at Costco are the extended returns period, and that larger purchases come with a ...

2025 is shaping up to be a pivotal year for Apple as it tries to find new ways to grow. Does that mean you should buy or sell ...

Apple for the second consecutive year won the Harris Interactive’s “Brand of the Year” award in three categories. The company beat out rivals including Google, Samsung and Amazon to earn the ...

The Oracle of Omaha sent two-thirds of his company's largest investment holding packing in favor of a 7.7% stake in a ...

Apple is working on a foldable iPhone, which is hardly a secret given the never-ending stream of leaks about what Apple could ...

The Apple brand is worth $87.1 billion by our count, up 52% from two years ago when Forbes last valued the top brands.The Apple brand is worth 59% more than Microsoft, which ranks No. 2 in brand ...

Kantar claims that Apple has grown its nebulous brand value by 55% to top its chart of the 100 most valuable brands in the world. If it's dubious how a dollar value can be ascribed to a brand ...

Apple’s brand is certainly among the most valuable and recognizable in the world. Apple also happens to be the most valuable company on earth, worth around $1.9 trillion at the time I’m ...

Apple TV+ needs its own brand independence and clarity to thrive. I’ve argued before that, despite its largely strong content slate, Apple TV+ has all kinds of branding issues.