Apple wants to expand the technology that allows the company to update iPhones while they're still inside the box to Macs.

Why Apple boxes are so hard to openMore for You Plan to sell 250 million acres of public land suffers major setback Taylor Swift and Travis Kelce make red carpet ...

After Brad Pitt's 'F1: The Movie' scored at the box office, here are four ways that Apple's film studio strategy could evolve.

The tech company's foray into the box office has been largely lackluster, but Brad Pitt and Lewis Hamilton's racing drama could change that The post Will ‘F1’ Finally Give Apple a Box Office ...

But the movie cost at least $350 million to make and market, analysts said, so it will need to attract substantial crowds in the weeks ahead to make money.

Champagne showers, a staple of Formula One races, may be reserved for the racetrack, but the mood at Apple was certainly celebratory over the weekend, as the big-budget “F1” delivered the ...

Apple's "F1" movie with Brad Pitt captured the checkered flag in its opening weekend, but there's reason to think that its success could be a one-off.

Apple rolled out an internal "Presto" system that allows iPhones to be updated without taking them out of their sealed boxes. The in-store ...

Apple is rolling out "F1," a big-budget racing movie starring Brad Pitt. It could do well. But I still don't understand why Apple makes movies at all.

Apple develops a wireless Mac update system for sealed retail boxes, eliminating the frustrating out-of-box software updates ...

Will “F1” finally deliver a commercial hit for Apple? The tech giant’s big-budget racing drama, starring Brad Pitt as a Formula One driver who is coerced out of retirement to coach a slick ...

'F1' the Brad Pitt Apple Original Films is expected to deliver an opening north of $40M-$50M while Universal/Blumhouse's 'M3GAN 2.0' is expected to crash. Previews of $10M were a record for Apple ...