Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back.

Apple today shared a new iPhone 16 ad that highlights the Clean Up feature that's available in the Photos app. In the spot, a ...

This ad was meant as a subtle jab at Apple's then-rival IBM, but there's a lot of symbolism to unpack in it. The actual Macintosh 128K isn't even shown. Of course, an advertising stumble doesn't ...

Apple has launched its annual holiday campaign, an animated movie to touch your heart. It has an original song written and performed by Billie Eilish. The 16-year-old singer and songwriter's ...

Apple on Tuesday released its annual holiday ad, designed more to manufacture an emotional attachment with the Apple brand than sell any specific product. The piece, "Share Your Gifts," does show ...

Apple’s new holiday ad is a heartwarming, Pixar-inspired animated short. It’s absolutely heartwarming. It’s absolutely heartwarming. by Julia Alexander. Nov 20, 2018, 9:51 PM UTC ...

Apple has in the past used GIFs to market streaming content, most recently tweeting out a plug for NBC's "The Voice" on May 8, but the Giphy account is new. Prior to today's post, ...

Apple wants you to know that buying a $400 smartwatch could be a matter of life-and-death — and it’s brilliantly, gruesomely captured that feeling in a one-minute ad titled “911.” ...

Apple's "crush" ad for the new iPad Pro drew a massive backlash. The company apologized, saying it "missed the mark," and pulled the ad from TV. But seriously, folks ...

For years, Apple has been a loud critic of online advertising that relies on hogging as much information about us as possible. Now, the company wants to become a bigger seller of online ads, and ...

Apple is apologizing for an iPad ad that was supposed to celebrate the creative possibilities of its newest, priciest tablet. Instead, the company received vocal blowback for appearing to destroy ...