Benioff quickly registered the domain AppStore.com to match his idea. However, when he discussed the name with customers, many did not like the name. Salesforce eventually launched the app ...

Benioff even registered the domain AppStore.com. Here’s the inside story of how he came up with the idea and why he ended up gifting the domain to Steve Jobs. the idea for the app store came out ...

Instead, Benioff says he liked the name AppStore.com so much that he had his lawyers register the domain the next day. When Benioff talked to customers prior to the launch, while they liked the ...

In Marc Benioff's book, Trailblazer, he tells the tale of how Steve Jobs planted the seeds of the idea that would become the first enterprise app store, and how Benioff eventually paid Jobs back with ...