Are you seeing matcha everywhere? Non-traditional uses of this "trending" ingredient, like a matcha biryani, have gone viral on social media.

An Instagram user made her grandmother taste the Japanese green tea, matcha, for the first time. Her candid response amused many people.

CHARLEBOIS: Why matcha may be the next pumpkin spice Fuelled by social media and a surge in health-conscious consumer habits, matcha has gone mainstream ...

Matcha Eight is a artisanal, premium and 100% natural Japanese tea ice cream brand started in Malaysia. We interviewed the Japanese founder.

Starbucks is moving to standardize prices for matcha and syrups, as well as testing a new feature that helps customers figure out how much drinks will cost.

Matcha, the most Instagrammable of Japanese teas, is taking the world by storm. The bright green tea has become such a staple drink in many cafés and a go-to flavour for many desserts that ...

Matcha isn’t just having a moment; it’s making a movement! For cafés like Third Wave Coffee, the matcha story didn’t start as a sidekick to espresso.

Los Angeles: At a minimalist Los Angeles matcha bar, powdered Japanese tea is prepared with precision, despite a global shortage driven by the bright green drink’s social media stardom.

Global demand for matcha tea, with its vivid green colour and earthy taste, has gone supernova since the fall. But the popularity has led to a global shortage that is putting pressure on Japan's ...

Matcha owes its global trend to Hollywood actor Gwyneth Paltrow, who in 2015, had posted on social media about trying a matcha latte at a local coffee shop. Tea enthusiasts, foodies and ...

Matcha ado about something: Why more people are consuming the Japanese powdered green tea in India Updated on: 29 June,2025 08:53 AM IST | Mumbai Nasrin Modak Siddiqi | smdmail@mid-day.com ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.