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With the additional support for Anchor, Spotify notes advertisers will be able to reach a large swath of Spotify’s podcast catalog as Anchor powers 70% of the podcasts on Spotify.
Anchor co-founder Michael Mignano said the company believes paid bonus material can work well as a means of podcast monetization, in addition to ads. Image Credits: Spotify ...
Since officially launching in 2016, Anchor has become the number-one podcast platform in the world. The company’s mission to “democratize audio” has led it to powering more than 15% of all ...
Spotify announced today that the company plans to spend up to $500 million on podcast-related acquisitions. The first purchases in that journey are Gimlet Media, which makes Reply All and other ...
Michael Mignano, co-founder of Anchor and head of podcast mission at Spotify, says the company is cracking down on copycat podcasts. It’s fixing its detection system and human review process to ...
If you haven't heard of Anchor yet, it's an app that lets you record little bits of audio and broadcast them to your followers with minimal fuss. In a lot of ways, it's like Instagram or Snapchat ...
While most media companies are focusing on video, Spotify wants to be all about audio. The company’s CEO, Daniel Ek, is investing heavily in podcast production and making a play for radio ...
Anchor co-founder Michael Mignano is leaving Spotify, where he has led the podcast tech team over the last few years.The company told The Verge that Mignano has submitted his resignation and will ...
Podcast creators who use Anchor can now submit paid-only podcast episodes to Spotify, initially for no additional cost but with a 5% fee starting in 2023.
That company sees podcasts as the future as it can sell advertisements against them and doesn't have to pay out exorbinant fees to the music industry. There's a lot of money on the line, so Anchor ...