Breaking news alert: Your Elf on the Shelf can procreate. If you’re somehow unfamiliar with the kooky holiday tradition of Elf on the Shelf, here’s the 411: The elf is a spy for Santa who gets ...

The Elf on the Shelf Christmas tradition has picked up massively in the UK over the last few years and it's now a firm festive favourite among families. But with December well underway, you may be ...

SO ELF-ISH Mums promise to copy genius Elf on the Shelf prank after little girl’s hilarious reaction goes viral. Abigail Wilson; Published: 13:22, 1 Dec 2022; Updated: 0:55, 3 Dec 2022; ...

The Lumistella Company, which launched The Elf on the Shelf Santaverse, is releasing a new book called The Rise of Nicholas ...

If being responsible for your family's Elf on the Shelf is your least favorite thing about the season, you're not alone, and Christy Heins just made letting go of that holiday stressor guilt-free ...

The competitive element means that you can’t get away with the elf just sitting on a shelf for 24 days, you need to make sure that when your child arrives at school, ...

The Elf on the Shelf required work: the ceaseless emotional and physical labor of finding new places to put it every night, and new adventures for it to get into which my child could discover, ...

Since then, Elf on the Shelf has sold over six million copies and become a seasonal guest in as many homes: it now comes with a slew of accessories and DVDs, as well as an app, a birthday version ...