Trump’s ability to aestheticize his politics through “social media and celebrity culture” is a uniquely American and 21st-century manifestation of authoritarianism, Winegar said.

The logical result of Fascism is the introduction of aesthetics into political life. Earlier in the essay, Benjamin describes how the history of art itself had changed in modern history.

More than any other American presidential candidate in recent memory, Donald Trump understands the ideological power, the raw manipulative magic, in politics as aesthetics.

Melania Trump and the Aesthetics of War. ... The first lady's attention to the finer details can help us reclaim the classic sense of American beauty from those who celebrate ugliness.