“It was fun showing the lads how it’s done just in time for the biggest American football celebration," Tatum said of the commercial. Feb. 5, 2025, 11:00 AM EST / Source: TODAY.

It was fun showing the lads how it's done just in time for the biggest American football celebration, and none of us would have been able to bring the moves and energy without some help from STōK ...

Your bosses are not happy with your celebration dances,” says Tatum, as some team members exchange quizzical looks. “So, drink up,” he says, tossing a bottle of STōK Cold Brew to the team.

The San Francisco 49ers will spotlight the diversity of the Bay Area in their preseason game against the New Orleans Saints in the team’s “Football for All” celebration.