The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

On Monday, the league formerly known as the American Athletic Conference rebranded itself as The American Conference, ...

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its ...

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.