On Monday, the league formerly known as the American Athletic Conference rebranded itself as, The American Conference ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...

The American Athletic Conference has announced a major rebrand that includes a new mascot. On Monday, the American Athletic Conference announced that its ...

The American Athletic Conference is rebranding to a new name and has added a new mascot as well before the 2025 football season.

The non-autonomy conference that has served as USF’s home the last dozen years evidently is trying to broaden itself by shortening its name. As part of a sprawling re-branding effort, the league ...

The AAC was often confused in search engines queries with the ACC. It will now simply be called the American Conference and ...

Late last month, the Pac-12 added Texas State of the Sun Belt as the conference’s ninth member for the 2026-27 athletics season.  The Bobcats happily chose a co ...

The Athletic Football Show The Athletic’s flagship NFL podcast covers the league like only The Athletic can.