Amazon is now showing four to six minutes of advertisements per hour on its Prime Video streaming service. That's about ...

It's not your imagination — you're likely seeing more ads these days. Prime Video, Amazon's streaming offering, has quietly ...

If you already hated ads on Amazon Prime Video, sadly, it’s not going to be any better. While Amazon Prime displayed fewer ...

Amazon is making it easier for sellers to quickly create generative AI ads on its platform, sometimes with just a single ...

Currently, anyone who signs up for Amazon Prime (which is $15 per month or $139 per year) gets Prime Video with ads. If they ...

A new report says Amazon has quietly doubled the number of ads that play on its Prime Video streaming service.

In an email to an ad buyer seen by Adweek, Amazon said it has “gradually increased” its ad load to four to six minutes per ...

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the ...

Shifting to a max of six minutes of ads per hour is nearly double the up to three-and-a-half minutes of ads that could play ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

Originally launched in beta in September, Amazon Ads' Video Generation tool is now publicly available to US advertisers.