Amazon Prime Day is one of the biggest sales of the year, second to only Black Friday. Although this shopping holiday was created by Amazon, it has ballooned into a much wider event. Most major retailers have already announced some sort of rival sale in 2025, and July is shaping up to be a great time to find savings this year.

Amazon Prime Day takes place July 8-11, 2025, offering deals on a variety of products. Here's what to know about memberships

Amazon Prime Day 2025 will start at 12:01 p.m. PDT on July 8 and run through 11:59 p.m. PDT on July 11. That said, there are already some early deals worth browsing if you want to get a head start on shopping.