Nike's turnaround gains momentum with innovative products, strategic cost cuts, and strong branding. Click here to read an ...

With most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a ...

While some stakeholders say Amazon Prime Video Ads can boost relatable communication and foster brand affinity with a suite ...

Learn to sell on Amazon with our step-by-step guide—from account setup to shipping and promos, get all you need to launch ...

With interest in creator content high, the new capabilities help marketers better understand what is driving sales.

FND eCommerce case study highlights marketplace opportunities amid growing digital sector across Tyne and Wear.

Amazon marketing firm publishes case study highlighting marketplace opportunities amid Scotland's e-commerce expansion.

Meredith Bunche, head of growth and marketing for Amazon Fresh, joins the TWIG Podcast to explore how that ever-growing ...

With AI-powered forecasting in the retail industry, AI can predict demand, so companies are less likely to overstock products ...

Forbes' World's Most Influential CMOs list recognizes fifty chief marketers from around the world whose approach to driving ...

Affiliate marketing means you promote a company’s stuff for money. When folks click your link and buy something, you get paid. It sounds too easy, so lots of people think affiliate marketing is fake.

The traditional marketing funnel is quickly being rewritten – not by a consumer trend but by a shift in how machines process and recommend information. As AI agents like OpenAI’s Operator, Google’s ...