Panos Panay needs the more advanced Alexa+ assistant to be a hit. For 10 years, the product has struggled to evolve.

Mike attended the new Alexa announcement to find out all the details of Alexa+, Amazon's new 2025 refresh of Alexa. You’ll ...

Even at this early stage, the difference between Alexa+ and the others is shaped by the territory Amazon is carving out.