Amazon has been using its current logo for 18 years. The online retailer started using the logo in June 2000, shortly after it expanded beyond selling books. The logo shows the company’s name ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

The Fast Company piece documented this little-known anecdote from the e-commerce behemoth's beginning days as an online book seller. The company's first logo read "Amazon.com" with a slight ...