Amazon has announced its integration with Disney Advertising’s Real time Ad Exchange (DRAX), becoming the third demand-side ...

Google has quietly increased its level of aggression toward ad-blocker users, with many ad-blockers reporting degraded ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

According to a Tuesday report by The Hollywood Reporter, Disney (NYSE:DIS) and Amazon (NASDAQ:AMZN) have struck a new ...

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The ...

BookTok, TikTok’s literary corner, has turned casual reader posts into a force that sells books, builds careers, and shapes ...

Traditional advertising outlets are expected to see a 3% drop in revenue, reflecting ongoing economic uncertainty, while digital ad sales will increase.

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

The company is continuing a big week in advertising partnerships by striking a new agreement with the House of Mouse.

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...