Unlike its Big Tech counterparts, Amazon’s advertising revenue accounts for only a modest portion of its overall earnings. While paid search remains at the heart of its ad business, Amazon has ...

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine ...

With the budget facing a potential $1.2 billion deficit, some ideas on the table include taxing deliveries from companies ...

Esports World Cup Federation has announced a three-year strategic partnership with Amazon Ads to achieve global visibility.

TTD shares dropped on Thursday as Amazon's DSP gained share, but analyst Laura Martin maintains Buy rating and $84 price target due to TTD's structural advantages and independence.

Amazon reports its ad-supported Prime Video now reaches over 130 million monthly U.S. viewers, highlighting new advertising innovations.

Prime Video's ad-supported tier has surpassed 130 million active users in the U.S., a 13% increase from the previous year ...

Esports World Cup teams up with Amazon Ads to elevate fan experiences and global reach with Twitch, Prime Video, Alexa, and more.