Paul Munkholm found the new logo and the Alphabet name confusing in general.”First is the name Alphabet. There’s not a clear branding or verbal link to Google or to the other entities.

The latest Alphabet organization to get a new name is Google X, which will now be known simply as "X." ... is also getting a new bright-yellow “X” logo to match its refreshed moniker.

It gets even more overt: The word is explicitly used by many businesses around the world. Alphabet is the existing name of more than one fashion company.It’s also an accessories business, a ...