That's radically simplified and nuanced from the original Google identity design. There's an elegance in it that comes with maturity. And I see that elegance in the Alphabet logo. Steven Heller ...

Steven Heller, design critic added this ... indicator the world loves the change and is ready for the all new Alphabet logo and all.

“Alphabet Topography,” a piece from Yale graduates Caspar Lam and YuJune Park of the Synoptic Office design studio, recreates the letters like a map of the mountains. The height of each letter ...

wrote design site Creative Bloq in early August, when the reorganisation into Alphabet was announced. It noted that Google's logo hadn't been changed for years, and that a shake-up might be overdue.

Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features the same mix of blue, red, yellow and ...

Google has revealed a simplified new logo, a month after the tech giant announced a company-wide restructure with the launch of umbrella brand Alphabet. Unveiled today, the design retains that ...