LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to feature a pro athlete.

On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the four-time NBA champion his own toy model. James is the first athlete to ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Hana-Doll*: Reinterpretation of Flowering Episode 1 will introduce the six idols-in-training that will be a part of the new-age Flower Doll Project, so don’t miss it. Get the release date more here.

The "Space Navigator" colorway Luka gave J-Hope isn't even out yet … fans who wanna get their hands on their own will have to ...