LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to feature a pro athlete.

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

On Wednesday, Barbie manufacturer Mattel announced that it has teamed up with the LeBron James Family Foundation to give the four-time NBA champion his own toy model. James is the first athlete to ...

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

Barbie teamed up with the Los Angeles Lakers star and his LeBron James Family Foundation for Mattel's new campaign to create ...

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...