Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

The new base, slated to open in 2026, is part of the airline's "commitment to build Seattle into a global gateway." ...

A remote Air Force base in Alaska has been selected to be the first U.S. military installation with a nuclear microreactor ...

Porter Airlines is the third-largest carrier in Canada, and it flies numerous leisure routes across North America. Now, you can redeem Alaska Airlines miles for flights on Porter. The Alaska-Porter ...

Delta’s new Barcelona route, meanwhile, adds pressure on Alaska to signal whether it intends to broaden its transatlantic ambitions beyond the initial Rome launch. Sabre data shows the Spanish city ...

Boeing has revealed who is to blame for the Alaska Airlines flight disaster last year when a door panel fell off the aircraft ...

Alaska is expanding its Touchless ID screening at TSA PreCheck lines across three of its major airports. The program allows fliers with TSA PreCheck to opt into an even faster line that allows ...

A Murkowski spokesperson said he expected a longer statement on Sunday. Rep. Nick Begich III, R-Alaska, spoke about Iran during an interview Friday, one day before the Trump-ordered bombing. During ...

Alaska's shifting climate—from dinosaur-draped bayous to thawing permafrost, receding glaciers, and once-mythic sea ice—is a testament to a land forever shaped by nature's vast, ever-changing ...

Alaska Airlines is rolling out the time-saving TSA PreCheck Touchless ID program to three of its largest hubs in an effort to speed up the passenger checkpoint experience. TSA Touchless ID will soon ...

United becomes the first American airline to fly directly to Greenland since 2008. Newark-to-Nuuk flights run twice weekly through September, with one-way tickets priced over $1,200.