Alaska Airlines has a straightforward approach to measurement and attribution. The company uses Google Analytics for multi-touch and data-driven attribution, paired with media mix modeling (MMM) ...

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix ...

The new base, slated to open in 2026, is part of the airline's "commitment to build Seattle into a global gateway." ...

A remote Air Force base in Alaska has been selected to be the first U.S. military installation with a nuclear microreactor ...

Porter Airlines is the third-largest carrier in Canada, and it flies numerous leisure routes across North America. Now, you can redeem Alaska Airlines miles for flights on Porter. The Alaska-Porter ...

A laska Airlines has reportedly exercised purchase options for an additional five Boeing 787 Dreamliners from Hawaiian Airlines’ order book. The news comes as the carrier, following its recent merger ...

For today’s economy class traveler, those who opt for the cheapest rates must be prepared to endure more discomfort. Those ...