SEATTLE – Alaska Airlines CEO Brad Tilden on Monday unveiled a major rebranding that adds a vivid splash of color to the carrier’s jets. The airplanes currently sport a purely black-and-white ...

This week, Alaska Airlines unveiled its first major rebrand to its corporate image in over 25 years. The changes add some classy, yet bold color updates and a new title font in blues and greens. But ...

Alaska Airlines on Monday unveiled a major rebranding that adds a splash of color to its planes’ livery. The new look, revealed at an employee event, will be applied also to the airline’s ...

The new Alaska Airlines branding was unveiled in front of about 1,800 employees and press. The new designs will be formally added to all planes in the company's fleet, digital channels, throughout the ...

The Puget Sound Business Journal got a sneak peek of Alaska Airlines' new logo and design Monday. The newly painted Alaska Airlines Boeing 737-800 flew in under cover of darkness early Monday morning.

Alaska Airlines debuted a new uniform collection with more than 90 items–clothing and accessories– designed by the darling of Seattle’s fashion scene, Luly Yang, on Thursday. Thousands of Alaska and ...

The Star Wars-themed plane from Alaska Airlines. (Alaska Airlines Photo) It probably won’t make the Kessel Run in less than 12 parsecs, but Han Solo should definitely be piloting this new plane ...

Alaska Airlines showed off the "Our Commitment," aircraft earlier this week, it was designed with Alaska's Air group black employees, allies, and advocates to illustrate the airline's belief in ...

PULLMAN, Wash. — Go Cougs! This fall, Alaska Airlines is bringing two new aircraft into their fleet with fresh paint highlighting Washington’s largest universities, Washington State University ...