From lakes to legends to luxuries, the wide-ranging campaign seeks to highlight everything that makes Tuscaloosa special.

Sonic Automotive’s latest marketing partnership has put EchoPark on the fast track. Literally. Sonic’s used-car operation has ...

Elevate announced Monday morning a $500 million private capital fund to help college sports’ athletic departments navigate ...

As more U.S. synagogues close each year, one Alabama town tried to change course with a cash incentive. Here’s what became of ...

When the Alabama football team's offense came on the field for its opening drive against LSU, some people might have been confused. The Auburn logo was projected on the field where it should ...

ALABAMA — The University of Alabama says it is bringing back a classic look for its collegiate license plate. UA announced Thursday that it is bringing back its classic “Vault A” logo on its ...

Buc-ee’s, the popular gas station chain, filed a federal lawsuit Tuesday against a South Carolina-based apparel company alleging trademark infringement of the Buc-ee’s beaver logo.

The Capitol’s “coach” is seeking to head back to Alabama. Republican Sen. Tommy Tuberville said Tuesday that he will forgo reelection next year to run for governor of the Yellowhammer State.

Alabama baseball earned its first SEC Tournament win since 2023 on Tuesday, taking down Missouri 4-1 in Hoover. The Crimson Tide cruised on the arm of starting pitcher Tyler Fay, who went six ...

Our national flag is far more than just red, white, and blue fabric—it is a historic and powerful emblem of the ...

Alabama basketball fans were left stunned when ... The USMNT has lost four straight games for the first time since 2007, and looked lost in a 4-0 defeat to Switzerland. NBA Finals 2025: The ...

If the former Auburn football coach does become governor, he would be the first person born outside Alabama elected to the state’s highest office since before America entered World War II.