I n partnership with Amazon Web Services, Formula 1 has announced that the trophy for this weekend's Canadian Grand Prix will sport a design generated by AI. Because satisfying business deals with ...

Formula One unveils the first-ever AI-designed trophy, crafted by AWS using generative AI and inspired by F1 car aerodynamics and Montreal landmarks.

On June 5, 2024, Formula One shared a press release regarding its AI trophy and projects. It has partnered with Amazon Web Services since 2018 to apply AWS data inside and outside races.

The tweet with the caption: “Someone asked AI to redesign football trophies, and this was the result,” had over 2 million views in less than 24 hours. Tweeps loved the designs and said that ...

The Puma AI Creator is a first-of-its-kind kit-design platform that the sportswear brand has developed specially for the competition. The winning design will be worn by the team’s global stars ...

Manchester City is holding a competition that asks fans to generate its future kit design with AI. Players will wear the winning design during the 2026-2027 season as City’s official third kit ...

To be fair, modern F1 trophies not dreamt up by AI haven’t always been beacons of beauty, but no matter what the 2024 Canadian GP trophy’s design actually looks like, the whole thing is ...