Eid is more than a celebration. It is a time of reflection, reunion, and tradition. It is also an opportunity to express joy and personal style through thoughtful fashion. With the festive season ...

Discover your signature scent based on your zodiac sign! From Aries' spicy citrus with a leather base, embodying confidence, to Pisces' dreamy ocean mist and coconut milk, each fragrance captures ...

Determined to pursue his dreams, Kafeel took a bold step by starting his own perfume business. With just one shop and a small house factory, Ahmed al Maghribi Perfumes was born. The path was not ...

Loading Suggestions... Loading Suggestions... Loading Suggestions... Imagine a fragrance that doesn’t spill, break, or fade away too soon. Welcome, Solid perfumes! These are your secret weapon ...

Cosmo covergirl and IRL Godess Tyla revealed the fresh Mojave Ghost as the fragrance base she always uses in this video with ...

Many of us have signature fragrances that we’ve worn for years (decades, even) and don’t stray from. In order to do this category justice, our testers had to set aside their biases and ...

From fresh and floral to spicy and woody, any of these signature-worthy scents deserves a permanent spot in your perfume wardrobe. Kara Jillian Brown is the beauty editor of InStyle. She began her ...

Perfumer Bérénice Watteau describes Black Orchid as a “striking, sensual, and enigmatic floral fragrance [that] leaves a powerful, memorable signature.” With a punch of addictive spices ...

“A signature scent is a fragrance that feels uniquely you—it complements your personality and reflects your style,” explains Firmenich Principal Perfumer Frank Voelkl, who has helped develop ...

Whether you’re looking to refresh a powder room, scent a commercial space, or bring a signature fragrance into your home, Aroma360 is changing how the city thinks and feels about luxury experiences.