Aetna unveils new logo, consumer approach And one way they are doing thatand refreshing their brand promiseis with an updated look and logo. By Kathryn Mayer | January 20, 2012 at 07:45 AM ...

Aetna is uniquely positioned to deliver on this goal." Last September, Bloomfield health insurer Cigna Corp. unveiled its new logo and marketing focused on individuals.

Aetna has a new logo that it hopes will help redefine the insurer broadly as a health services, or “health solutions,” company. Aetna has bought a number of health technology companies in the ...