TikTok's design encourages manic performance and a false sense of intimacy — all of it obscuring the power of its invisible algorithms.

Kaeli Mae is best known for her simplistic and organized aesthetic which is seen in her popular "clean girl" TikToks. The Seattle-based influencer first rose to popularity in 2021, for her viral ...

Here's everything to know about the Sea Witch aesthetic, TikTok's ocean-inspired style, including practical ways to style it ...

Leave the clear lip gloss, take the fur coat. We're breaking down TikTok's viral mob wife aesthetic and why it's here to stay.

The trend works because it lets people reframe stress as storytelling. It’s not just ‘I spent two hours scrolling Instagram ...

What's This Fisherman Aesthetic the Entire Internet Has Fallen for Hook, Line, and Sinker? Think of this trend like Coastal Grandma, but more nautical and eclectic.

Shop our fave Amazon finds from the biggest spring 2023 fashion trends on TikTok. Think of the latest TikTok aesthetic, the Vanilla Girl, as the Clean Girl’s neutral-wearing sister, the Mall ...

Full of flowy dresses and celestial symbols, the whimsigoth aesthetic has overtaken social media. Here's what you need to know about it.

These are the top 10 most popular TikToks of the year for the US. Viral trends this year included "girl dinner," obsessions with the Roman empire, and beige flags.

Corecore is the newest trend and aesthetic on TikTok. Described by many as a genuine form of art, the trend is being ruined by obsessive self-pity.

TikTok creators have found new ways to encapsulate their aesthetics — and help you identify yours. First, users came up with “that girl,” or a girl who seems to have her life together. Then ...

If Gen Z’s aesthetic is authentic anti-design, conveyed through stickers, comic sans, and unedited model photos, Nutter Butter appears to be pushing the anti-design aesthetic one step further.