At BHG, we’ve noticed food-inspired aesthetics are of particular interest lately, with trends like "tomatocore" and the "vanilla girl aesthetic" taking over our feeds over the past few years.

Step aside coastal grandmother and cottagecore. TikTok has a new aesthetic to strive for, and it’s called vanilla girl. Right now, #VanillaGirl has over 416M views on TikTok with creators ...

it’s Skylar’s heavenly Vanilla Sky scent. Notes of bergamot, sandalwood, and caramelized cedar keep this vanilla perfume from smelling overly sweet. The Vanilla Girl aesthetic doesn’t shy ...

In a viral video that received more than a billion views, she showcased several soft-girl-aesthetic outfits that you can try for yourself. It's clear that the soft-girl aesthetic resonates with ...