Sonam Kapoor’s familiarity with the elegant aesthetic that is Bollywood beauty is both innate, and cultivated through hours in the makeup chair.

No need to splurge to show you care! These under Rs 500 Rakhi gifts are sweet, thoughtful, and perfect for making your sister ...

LIKE many women, I’ve had all sorts of body hang ups – the wobbly tummy, untoned thighs and bingo wings. My lips, though, were never one of them. Even when wearing a basic lipstick, they always ...

When Hailey Bieber included the peptide lip treatment as one of the debut offerings from her cosmetics label Rhode in June ...

Everyone from Daisy Edgar-Jones to Dakota Johnson is embracing the soft-focus skin finish. Experts weigh in on how to try it ...

“The butter skin makeup trend is all about achieving a smooth, creamy, and radiant complexion that looks as soft and even as ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Raffia bags are the slow-fashion girl’s Birkin. They feel intentional, even when they’re slightly falling apart (in a good, ...

Hailey Bieber soaked up the sun in her husband Justin Bieber's clothing line, SKYLRK, and custom Pucci as she celebrated ...

Clip it, bag it and glow with it. From charm-like sunscreens to bracelet balms, wearable beauty is the trend Gen Z can’t get ...

Falling from the cultural stratosphere is a too-common occurrence for beauty brands built on virality. Maintaining relevance ...

With these Wirecutter-approved picks under $100, you don’t have to spend a lot to get a good deal this Amazon Prime Day.