Sonam Kapoor’s familiarity with the elegant aesthetic that is Bollywood beauty is both innate, and cultivated through hours in the makeup chair.

No need to splurge to show you care! These under Rs 500 Rakhi gifts are sweet, thoughtful, and perfect for making your sister ...

When Hailey Bieber included the peptide lip treatment as one of the debut offerings from her cosmetics label Rhode in June ...

Everyone from Daisy Edgar-Jones to Dakota Johnson is embracing the soft-focus skin finish. Experts weigh in on how to try it ...

“The butter skin makeup trend is all about achieving a smooth, creamy, and radiant complexion that looks as soft and even as ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Raffia bags are the slow-fashion girl’s Birkin. They feel intentional, even when they’re slightly falling apart (in a good, ...

Falling from the cultural stratosphere is a too-common occurrence for beauty brands built on virality. Maintaining relevance ...

With these Wirecutter-approved picks under $100, you don’t have to spend a lot to get a good deal this Amazon Prime Day.

On the occasion of World Mango Day, we take a closer look at how mango has evolved from a summer staple to a versatile ...

These 17 gift ideas strike the perfect balance between romantic and useful just in time for National Kissing Day.

While everyone else is buzzing about Jennifer Aniston's rumored romance with Jim Curtis, we're zeroed in on something far ...