Nostalgia as entertainment is nothing new. But it has not yet been fully exploited for the Zillennial age demographic, now one of the largest age groups in the U.S.

Another need nostalgia helps us meet is social connection. This may sound counterintuitive since nostalgia typically involves private reflection on our personal history, but nostalgic memories ...

Participants completed a scale measuring “nostalgia proneness,” which assessed how frequently they feel nostalgic and how important they find nostalgic experiences.

As the fifth anniversary of her breakthrough album Future Nostalgia arrives, Lipa presents the question to Troye Sivan, the surprise guest collaboration on the newly-released “Physical” remix.

In The Nostalgia Trap, Vasu Agarwal ’28 explores our culture’s obsession with reviving the past — through reboots, fashion, music and more — and what it means for creativity today.

First there was greenwashing and rainbow-washing; now there’s nostalgia-washing, which can be just as detrimental for brands. The art of looking to the past to emotionally engage consumers in the ...

We’ve reached peak early 2000s nostalgia across fashion and entertainment. But nailing the early 2000s vibe takes more than a pair of Uggs and a velour tracksuit.

Rockers, ravers, goths and grunge. Since the turn of the century, we’ve been in cycles of reference to what came before. Here, HypeFactory’s Daria Belova shows how nostalgia took over social ...

Nostalgia began its life, however, not as an emotion but as a disease. The word was coined in 1688 by the Alsatian doctor Johannes Hofer.

Marketing teams join the nostalgia food trend. The nostalgia food trend is sweeping the food industry, and it appears that everyone’s keen to get involved. Not only is the manufacturing side of the ...