For businesses, this provides a unique opportunity from an advertising perspective, giving them access to a local audience that is not only present, but also engaged in the goings-on around the area.

Hurst said local media complements its digital-marketing efforts, including Google Ads and social media. While digital marketing is an important strategy for small businesses, more are investing ...

Local advertising is thriving and is projected to pull in an ... Founder and CEO of Mirror Digital—how they’re helping businesses unlock these opportunities and turn those numbers into real-world ...

Comcast Advertising, the advertising division of Comcast, announced a brand-new AI creative platform that gives brands an easy way to build TV-grade ...

The three-year program would grant businesses a credit of 80% of local media advertising expenditures up to $5,000. Advocates ...

Local businesses are blessed with a huge selection of marketing opportunities online. And given the current landscape, most buyers start their journey on search engines. This is where local search ...

Sponsored by state Sen. Monica Martinez and Assembly Member Jen Lunsford, the LOCAL Act would establish a fund of up to $10 million annual tax credits for small businesses advertising in local media ...

ALBANY — State lawmakers and local news publishers are pushing for a bill that they say will help small businesses and small news outlets simultaneously. The Lift Our Communities Advertise ...