Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

AI-driven guerrilla campaigns can generate widespread media coverage and social media buzz at a fraction of the cost of traditional advertising methods. The rise of agentic AI in marketing ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile ...

Taobao Hong Kong has launched a 360-degree marketing campaign themed "做人夠淘氣 先至有『利』可淘" to highlight the exciting 618 deals and year-round 88VIP member privileges as part ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

When the e-mail is of an advertising or marketing nature, it must contain a message that states as much. All e-mail from commercial entities also must contain a valid physical or mailing address ...

Advertising for employment: ... Marketing majors are printing their job experience on a six-pack of custom-labelled craft beer, with each can being a chapter in their story.

In matters of advertising and marketing, deciding whether these expenses are fixed or variable isn't as easy as it may first seem. A top-down analysis is helpful to understand their differences ...

Target, long a mainstay of rainbow capitalism, seems to be trying to revive a version of “don’t ask, don’t tell” by trying to ...

Meta aims to fully automate advertising with AI by 2026: Report Meta also plans to let advertisers personalise ads using AI, so that users see different versions of the same ad in real time, based ...