Although fewer companies fly the skyward tow ads, those who do claim business is booming and data backs them up.

News of more layoffs will likely continue to emerge over the next few days, but we know that Rare’s Everwild and an MMO from ...

Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.

New threats abound for the industry. Here's what advertising and marketing leaders can do to protect their businesses in the ...

By integrating AI across the funnel, Stitch Fix, the online personal styling platform, reported a 9% year-over-year increase ...

Alphabet’s Google is sparring with Texas and other states over the contours of an upcoming trial that could expose the ...

AI can remix the past, but it cannot accurately imagine the future. AI learns from what people have already done, popularized ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

The French competition authority said on Wednesday it had informed Meta Platforms that the Facebook owner was accused of abusing its dominant position in the online advertising sector.

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

Participation isn’t a marketing trend; it’s hardwired into our neurochemistry and psychology. It satisfies core human needs ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.