Roughly 300 million Americans use social media, and over half of American adults get some form of news update from these ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

You can see, marketing involves a number of activities. Advertising, however, is a tactic in marketing. It involves a number of activities to be sure, but it really focuses on communicating a message ...

The over-the-top ad combines the energy of Grand Theft Auto with the drama of the NBA Finals — all created by AI. Is it a ...

Learn how to promote your website or business using digital marketing and advertising channels to reach target audiences online.

Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today’s ...

News about Online Advertising, including commentary and archival articles published in The New York Times.

Multilevel marketing (MLM), also known as network marketing, is a strategy used by direct sales companies to encourage existing distributors to recruit new distributors.

Harness the power of zero-party data in pharma advertising to enhance patient engagement. Discover how a strategic brand strategy can transform your approach in this industry.

US lawmakers seek ban on DTC advertising. US Senators Bernie Sanders and Angus King have introduced a bill that seeks to ban direct-to-consumer (DTC) advertising by the pharma industry.

AI agents are expected to cut 60% of marketing jobs by 2028, move from SEO to GEO and create AI-to-AI commerce. Here are ...