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12h
Tech Xplore on MSNStudy of Google's advertising power: Regulation alone is not enoughAlphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.
But the latest episode of the Dropout series begins with not just a push-in but some vignetting on Reich as he stares down ...
Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...
14h
The Desk on MSNIAB: Generative AI, connected TV platforms influencing ad productionMore than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.
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