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Alphabet, Google's parent company, dominates large parts of the technical infrastructure for the digital advertising market.
But the latest episode of the Dropout series begins with not just a push-in but some vignetting on Reich as he stares down ...
Store Visits and Sales Are Now the Most Important KPI for Video Buyers; Expectations for Biddable CTV, and Live Sports and Events Rise ...
More than half of advertisers are using generative AI to create spots, the IAB concludes in its latest report.