Only a new approach will correct architecture failures, institutional misalignment and behavioral breakdowns that make trust impossible to hold.

Omnicom Group Inc. and Interpublic Group have discussed with US antitrust officials not withholding online advertising for political reasons as a possible condition for winning approval to form the ...

Officially announcing its launch at Cannes, the agency co-founded by Suzanne Powers and Jennifer Breithaupt says it can do it ...

Skims Co-Founder and CEO Jens Grede has joined United Talent Agency’s board of directors. Grede is also the co-founder and ...

Want to see what the US marketing agency landscape looks like in 2025? Check out the top B2B ones experiencing the most YoY ...

Large companies will eventually follow small ones in using AI to create ad campaigns—undermining the agencies that have ruled ...

In this sequel to his analysis of gen AI's impact on agency business models, marketing consultant Andreas Moelmann suggests ...

The Administration targets the 33-year-old initiative that helps consumers identify energy-efficient products and has saved ...

As the 2025 Atlantic Hurricane Season begins, the International Organization for Migration (IOM) is reporting significant ...

Project managers must have an excellent grasp of organizational structure. The effectiveness of a project manager depends on how well he understands the relationships of a project to the ...

Many businesses hire advertising agencies to handle their advertising, which often is developed as integrated campaigns to be broadcast on TV, radio and the Internet, as well as print media.