Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope ...

Most marketing and advertising agencies receive fixed or labor-based payment for their work, rather than commission-based payment, according to recent research from the Association of National ...

That’s true if you work at big corporations like I did for 15 years, or if you work for smaller companies, like the marketing ... we talk a lot about organizational charts.

The organizational structure of an advertising agency consists of the same basic elements, regardless of the firm's size. An account services team manages client relationships, the creative team ...

In many cases, their organizational structures are taller than typical agency structures. Companies often have many functional departments, including marketing, accounting, engineering ...

is relatively new to U.S. advertising having originated in the U.K. The Database Planner is not a position you see in the organizational charts at an agency, or anywhere close to the top of an ...

Crowdsourced wikis on the Web are the latest method for keeping federal agency and contractor organizational charts up to date with the help of users—albeit not perfectly. Departmental and ...

Federal officials published a revised version of the Federal Labor Relations Authority organizational chart to its website ... negotiation impasses,’” the agency said in a press release.

Two-thirds of B2B agency marketers say their firm is using an account-based marketing ( ABM) approach, according to recent research from Demandbase. The report was based on data from a survey of 400 ...

The CIA unveiled a radically altered org chart on Thursday ... one that will largely replicate the structure of the agency’s Counterterrorism Center across other categories of espionage and ...