Together, they form an ancient marketing playbook that still makes sense today. Aristotle’s ancient rhetoric is wildly ...

Instead, it sells an idealized version of yourself or your life because you use said product ... three main ingredients: Ethos (credibility) Pathos (emotional appeal) Logos (logic and reasoning ...

The company’s minimalistic ads ... ethos, while her brand is built on an emotional connection (pathos) with viewers, combined with storytelling that’s deeply human and logically compelling ...