We talked about how marketers and writers and artists reach their audience: are they using ethos (credibility), pathos (emotional appeal), or logos (statistical facts or reasoning) to make a pitch or ...

From targeted ads to political campaigns ... “Rhetoric” established the three pillars of persuasion: ethos, logos, and pathos. While ethos establishes credibility and logos appeals to logic ...

Consider celebrity endorsements as a perfect example of ethos in advertising ... when combined with logical reasoning (logos) and emotional connection (pathos). Together, these three rhetorical ...