Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Jeremiah Fears is officially headed to Louisiana. The former Oklahoma guard was selected by the New Orleans Pelicans with the ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

"We are looking to build this space where you can still achieve your academic goals, and we can broaden the athletic portion ...

Shop Bose's latest QuietComfort earbuds, Rocco's Katz Deli smart fridge collab, Leica's new budget-friendly camera & more, ...

Ursuline's Jane Hickey moved to No. 3 all-time in NY in the girls local 800. She and 3 more athletes and a relay made ...

The Oklahoma Sooners have to be feeling like proud parents right now when it comes to one of their former basketball players ...

As we all know, Kyrie was known for having one of the best performance-based shoes during his time with Nike. You rarely ...

Nike has given us all jobs as shoe designers with this upcoming release. Air Jordan 1 Retro High OG ‘Self Expression’ (SKU: DZ5485-002) are a unique design concept and easily the brand's most personal ...

Dwight Howard explains why he still has Kareem as the NBA GOAT: "I don't know why people don't talk about him like that" ...

The UConn men’s basketball team got back on track with a win over Georgetown at the XL Center in Hartford Wednesday evening. UConn’s Dan Hurley announces tell-all book Updated : Feb. 20, 2025 ...