Professor Adam Alter talked about his book, [Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked]. Mr. Alter explained that cell phones, on-line games, and apps ...

Adam Alter is an Associate Professor of Marketing at New York University's Stern School of Business. His academic research focuses on judgment, decision-making, and social psychology.

Adam Alter is the New York Times bestselling author of two books and an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business. Alter’s most recent ...

Adam Alter is the New York Times bestselling author of two books and an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business. Alter’s most recent ...

Adam Alter wrote Drunk Tank Pink (Oneworld), and is assistant professor of marketing and psychology at New York University's Stern School of Business. This article was originally published by ...

Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior.

Adam Alter has an idea. At the 2017 TED conference, the NYU psychologist presented a collection of three bar graphs showing data for how people in 2007, 2015, and 2017, spend an average workday.

Adam Alter is an assistant professor in the marketing department at the Stern School of Business, New York University, with an affiliated appointment in the NYU psychology department. He is the author ...

Kelly welcomes back NYU marketing professor Adam Alter to the podcast to talk about his new book, “Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most.” “People tend to get stuck in the ...

Within the last decade, we've opted to replace time spent on hobbies, exercise, and conversation with screen time. Social psychologist Adam Alter describes ways we can reclaim our attention.