Author Adam Alter thinks so. "Ten years ago, before the iPad and iPhone were mainstream, the average person had an attention span of about 12 seconds," Alter tells Fresh Air's Dave Davies.

2017-11-18T18:29:29-05:00https://images.c-span.org/Files/55c/20171118183050001_hd.jpgProfessor Adam Alter talked about his book, Irresistible: The Rise of Addictive ...

About Adam Alter Adam Alter is an Associate Professor of Marketing at New York University's Stern School of Business. His academic research focuses on judgment, decision-making, and social psychology.

Adam Alter will speak at 7 p.m. Wednesday at North Shore Country Day School, 310 Green Bay Road, Winnetka. The event is free and open to the public. More information at familyactionnetwork.net.

Adam Alter is a book author and marketing professor. His new book, Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most, is brilliant and highly readable.

Much of the time, Alter says, consumers are in what is known as “System 1” processing. They are mostly on autopilot, without paying much attention to the information they are exposed to.

Adam Alter wrote Drunk Tank Pink (Oneworld), and is assistant professor of marketing and psychology at New York University's Stern School of Business. This article was originally published by ...

Kelly welcomes back NYU marketing professor Adam Alter to the podcast to talk about his new book, “Anatomy of a Breakthrough: How to Get Unstuck When It Matters Most.” “People tend to get stuck in the ...

ADAM ALTER: Yeah, I mean, I think one thing that’s very valuable as a general psychological truth is that labeling hardship of any form when you’re going through it is helpful because it tells ...

Adam Alter is the New York Times bestselling author of two books and an Associate Professor of Marketing and Psychology at New York University’s Stern School of Business. Alter’s most recent ...