As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

The Gaming Best Practices Guide offers a comprehensive look at why in-game advertising is growing so quickly, how brands can do it well, and what to avoid. It covers emerging trends, platform dynamics ...

The consequences of an abbreviated or disregarded discovery can result in generic, forgettable brand messaging or messaging ...

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile ...

According to Variety, Black Ops 7 sees This Is Us star Milo Ventimiglia play David Mason (the character is recast with a new ...

The sacred Call of Duty calendar dictates that every few years, Infinity Ward makes a Modern Warfare game. This year that ...

Some theorized that Activision did this on purpose to help prevent people from quitting lobbies if they noticed they were going up against a group of high-level players. But it turns out this was ...

Davenport, Abhijit Guha and Dhruv Grewal Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence. Marketing’s core activities are understanding ...

Welp, after what felt like a year-long legal soap opera, the FTC has officially dropped its case against Microsoft’s mega acquisition of Activision Blizzard. That’s right—the $68.7 billion ...