The Korean wave is changing snacks in India. Buldak ramen and kimchi chips are trending, thanks to Gen Z and K-pop culture.

A TV commercial has been launched in key markets of Uttar Pradesh and Bihar, supported by focused BTL activations.

Foods like curd, pickles ... Pickles such as paani ka achaar and rai-paani ka achaar are particularly popular in Uttar Pradesh. Pickles are popular throughout the winter since they are vegetable ...

The gorkha achaar, a staple in Nepali homes ... Tibetans and Nepalese shapes his passion for food. “I love the bold flavours of North Indian food, like butter chicken, but I pair that with ...

Achaar is that one thing on an Indian plate that never goes unnoticed. It is bold, spicy, sometimes sour, and always a vibe. Without it, even the best home-cooked meals can feel like something's ...

But as timeless as achaar may feel, it’s still food—and yes, achaar can go bad. How Long Can Achaar Last? Traditional Indian pickles are built to last. Thanks to generous amounts of oil, salt, and ...

a pâté developed by blending the traditional Indian achaar recipe with French elegance. “Food has always been more than just sustenance for me – it is a cultural bridge that connects people and tells ...

Achaar is a must-have in an Indian meal. Whether it's lunchtime or dinner, a side of achaar makes the food taste a lot better. Doesn't it? We adore it so much that we usually have multiple jars of it ...

With a 15-year background in IT, Mlambo’s career took an unexpected turn into the food industry when he discovered his passion for making achaar. Today, he is the founder of Local to Global ...

Eating pickles in this season has its fun. The spicy and sweet-sour aroma of pickles makes every food special. In this season, pickles not only enhance the taste of food but also prove beneficial ...